Company
About SentioCX
SentioCX was founded in Amsterdam in August 2021 to build the technology that connects AI conversations to the right human experts.
Our mission
The last mile of AI isn’t escalation. We build technology for effortless, value-driven handoffs, elevating customer and human expert alike.
Leadership
Founded by operators
Holders of the first US patent on predictive intent-based routing (US 11,658,886).
Ronald Rubens
CEO & Founder
Previously at Avaya, Atlassian, NEC, and AT&T — decades of building and leading customer-experience and communications businesses.
Adrian Ivan
CTO & Co-Founder
Contact center technology expert with engineering leadership at 8x8 and RWS — the architecture behind ExpertLoop™.
How we work
Our values
Relentlessly customer focused
Every routing decision exists to serve a customer better.
Relevance and value delivery
We build what moves your outcomes, not feature checklists.
Highest quality standards
Routing is critical infrastructure; we treat it that way.
Humility
We layer onto great platforms — and make them work harder.
Ease of doing business
Configuration over code, days over quarters, clarity over jargon.
Where we are
Made in Amsterdam
Barbara Strozzilaan 101, 1083 HN Amsterdam, The Netherlands
Meet the team behind ExpertLoop™
Questions about the company, partnerships, or press? We’d like to hear from you.